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The 4Cs Guide
When buying a diamond,
it helps to know the 4Cs


The 4Cs are:

      1. Carat
      2. Clarity
      3. Colour
      4. Cut

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the 4Cs guide

Carat - weight and size do count

The weight of a diamond is measured in carats. One carat is divided into 100 points, so that a diamond of 0.75 carat weight is 75 points. Carat is the easiest of the 4C's to determine, but remember - two diamonds of equal carat weight can have very different values depending on the quality of their cut, colour and clarity.

The larger the diamond, usually, the rarer it is. Fine quality can be found in diamonds of all shapes and sizes and it is important that you look around for the right size of the diamond that suits you and the style of jewelry you are buying. When you try on your diamond jewelry in the store, and it looks and feels right - it probably is!

Clarity - perfectly clear is a rare find

Most diamonds contain very tiny inclusions that are like nature's fingerprints, making each diamond unique. Even though they neither mar its beauty nor endanger its durability, the fewer and smaller the inclusions are, the less they will interfere with the passage of light through the diamond, and the more the diamond will sparkle. Diamonds, more than any other gemstone, have the ability to produce the maximum amount of brilliance.

To determine a diamond's clarity, it is examined under 10-times magnification by a trained eye, and graded accordingly.

Colour - colourless is extremely rare

Diamonds come in a range of natural colours, from totally colourless - most rare and valuable - to a light yellow, with a spectrum of shadings in between. The less colour a diamond has the more white light can pass effortlessly through and be dispersed as dazzling rainbows of colour on top.

Still, colour is really a personal choice. So when you choose your diamond, just look for the one that appeals to you!

Cut - a good cut brings out more sparkle

Many people confuse the cut with the shape of a diamond. Actually, the cut only refers to the arrangement of a diamond's facets. So, whatever its shape, a well-cut diamond is the work of a master cutter. That's because when cut to good proportions, the diamond is better able to handle light, creating more brilliance and more sparkle, and therefore commands a higher value.

Don't worry if you can't tell whether a diamond is well-cut or not. When you are choosing your diamond, just make sure you hold it up and see how the light dances around it. In the end, a well-cut diamond will always look brilliant, no matter what setting it's in. All you have to do is choose the piece of jewelry that you feel is right for you.

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